JOLI is a family run, family owned business. The name JOLI comes from my Italian name, Jolicatella – shortened to JOLI (beautiful) so it can be more easily remembered. So remember the name JOLI for all your skin care needs… Naturally!
Eczema, asthma, wheat and dairy intolerance run in my family. All my children (and I) had eczema to varying degrees and couldn’t be bathed in anything but water without having skin reactions (red, sore, dry, flaky skin). If I did use soap or shampoo on them they’d get rashes and even using mainstream nappy rash creams caused issues.
This took me on journey of trying to find natural products that didn’t contain iffy ingredients, where I was amazed at how many products on the market contained ingredients that were know skin irritants, as well as carcinogens and potentially hazardous! Evan brands that were meant to treat eczema and/or be used on babies to moisturise skin contained artificial ingredients, additives and preservatives that weren’t skin friendly.
Out of desperation I started making my own skin products to use on myself and my children in 2005 using tried-and-true recipes that have been formulated and used for over 50+ years – made the old fashioned way with natural ingredients found in nature.
From there things grew from 1 or 2 products to a few more and a few more, and also grew from my family and I using the products to others wanting to use the products as well, and thus, JOLI was born.
Since then many others have joined the band wagon of ‘natural skin care’ – people’s desire for chemical free skin care is growing – however, JOLI remain one of the most natural skin care brands on the market.
JOLI’s mission is to supply excellent quality, genuinely natural & safe skin care products because I know how important it is to look after you, your love ones, animals and the earth… Naturally.