Mature women are caught between a rock and a hard place. On the one hand we want to show the world getting older doesn’t mean becoming invisible and fading away. It means knowledge and wisdom, skills and talents to be passed on to next generations.
On the other hand older woman are more aware of the pressure on women to look and be a certain way; younger, slimmer, prettier.
We want to rebel against those stereo types by not buying into the hype of youth being the only beauty ideal. To age is not to wither and die but to blossom and grow in ways only the older woman can understand.